I love collards so I've gotta try this. Excellent short video as well.
Not to hijack, but on the topic of collards here are a few more recipe ideas for the foodies:
Fish wrapped in collards with a Turmeric reduction sauce:

And I cook a lot of cajun/creole style so collards fit well to round out the vegetable side of the food pyramid. Blackend rockfish with collards and red beans and rice on the side:

Chunky rockfish stew with collards:

More vids and recipes guys!